28 Best WordPress Plugins & Tools for 2022

Wondering what the best WordPress plugins for business are?

There are over 55,000 WordPress plugins. This could make it hard for business owners to choose the best WordPress plugin for their needs.

We consulted with experts to create this list of the best WordPress plugins!

However, “best” doesn’t always mean “best for you.” We recommend trying out different options and only keeping the ones you need.

Best Business WordPress Plugins: Table of Contents

Because this guide is so in-depth, we’ve created a table of content to break down the best WordPress plugins based on your needs:

Table of Contents

• Lead Generation Plugins
• Social Proof and Sharing Plugins
• Forms Plugins
• Customer Satisfaction Plugins
• Affiliate Marketing Plugins
• Email Marketing Plugins
• eCommerce Plugins
• SEO Plugins
• Page Builder Plugins
• Image Optimization Plugins
• Site Speed and Optimization Plugins
• Security Plugins
• Membership and LMS Plugins
• Internal Streamlining Plugins

Best WordPress Plugins for Lead Generation

Lead generation attracts your target audience and works to turn them into buyers. If you don’t get leads, your business won’t grow. Here is a list of the best WordPress tools to help with this process.

1. OptinMonster: #1 Conversion Optimization Plugin

OptinMonster is a premium WordPress plugin. It’s the best optimization tool for WordPress for growing email lists, leads, and sales.

With OptinMonster, you can create high-conversion lead generation campaigns from WordPress.

No matter what type of online business you run, OptinMonster has a solution for you.

Our drag-and-drop campaign builder lets you create beautiful, practical, and responsive opt-ins.

Key OptinMonster Features

OptinMonster is the best business WordPress plugin because it offers incredible features, including:

• 100+ Templates: Categorized based on devices, industries, and goals, including holiday campaign templates
• 6 Opt-in Campaign Types: Popup, floating bar, slide-in, inline, fullscreen, and gamified
• Actionable Insights: Real-Time Behavior Automation, A/B Testing, Smart Success, Conversion Analytics, TruLead™
• Campaign Triggers: Exit Intent® Technology, Scroll Trigger, MonsterLinks™, Inactivity Sensor™, Timed Display Control, Campaign Scheduling, HTML Elements, JavaScript Variables
• Drag & Drop Builder: Straightforward, stunning opt-in campaign builder
• Seamless Integrations: List Segmentation, Lead Sharing, Success Tracking Scripts, Smart Tags
• Targeted Campaigns: Referrer Detection, Page-Level Targeting, OnSite Follow Up Campaigns®, OnSite Retargeting®, Geo-Location Targeting, Cookie Retargeting, Device-Based Retargeting, AdBlock Detection, Custom Domains

This WordPress plugin also provides award-winning support via email and, for many, chat.

Why You’ll Love OptinMonster

OptinMonster helps streamline monetization. Here’s how:

• Boost affiliate revenue with conversion-optimized campaigns
• Increase pageviews and help you make more ad revenue
• Stunning targeted campaigns to skyrocket your email list
• Reduce shopping cart abandonment, upsell, and more

OptinMonster comes with more WordPress-specific targeting rules than any other plugin. This lets you show campaigns to the right people.

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You can also find OptinMonster on the WordPress plugin directory.

2. HubSpot WordPress Plugin

The HubSpot WordPress plugin is a free and powerful all-in-one lead generation tool. You can create forms, pop-ups, emails, and more.

You also can access HubSpot’s built-in CRM to manage leads and customers. Then, you can segment subscribers to see every site interaction and campaign response.

Plus, you can add live chat and chatbots. You could use chatbots to qualify leads, book meetings, and answer questions.

Key HubSpot Features

• Analytics
• CRM and contact management
• Email marketing
• Forms and popups
• Live and bot chat

Why You’ll Love HubSpot

HubSpot covers every part of marketing. The CRM lets you manage relationships and measure results with its analytics.

Plus, it’s FREE!

Best WordPress Plugins for Social Proof and Sharing

Social proof involves how people take cues from those around them.

People best respond to word-of-mouth, reviews, and how many others use a product or site.

Here are some of our favorite WordPress plugins and tools for social proof.

3. TrustPulse: Best Social Proof App

You know those popups reading, “[Name] just bought this product?” TrustPulse can use social proof to increase conversions by up to 15%.

TrustPulse isn’t a plugin. It’s a bit of code. This doesn’t mean it’s more complicated than other WordPress tools on this list!

Visitors see real-time customer activity as eye-catching activity bubbles. These notifications can add credibility.

Key TrustPulse Features

• Analytics
• Fewer than 5 minutes to set up
• Customize as much as you want
• Target users at the right time
• Works with WordPress, Shopify, and more

Why You’ll Love TrustPulse

Social proof is persuasive. Something as simple as a popup telling site visitors someone bought your product goes a long way.

4. Social Warfare

Social Warfare is a social proof WordPress business plugin. It gives you control over which social media platforms you use and where sharing buttons are.

This WordPress tool’s parent company, Warfare Plugins, offers three products:

• Social Warfare
• Social Warfare – Pro
• Social Warfare – AffiliateWP

We’re talking about the first two options here. Social Warfare is a free program, but the others aren’t.

Key Social Warfare Features

• Make tweetable quotes inside posts
• Keep hackers away
• Customize thumbnails, fonts, button locations, and more
• Display popular posts based on shares

Why You’ll Love Social Warfare

Social Warfare shows how many visitors have liked and shared content.

The plugin includes content protection, so hijackers can’t advertise on your stuff.

There are also many pro features to customize sharing buttons, how you share content, and more.

Best WordPress Plugins for Forms

Online forms get information about visitors to your site. You can use this information to communicate with leads using personalized messaging.

5. WPForms

WPForms has a drag-and-drop builder to create useful forms. This plugin’s forms have cool features like conditional logic to improve UX.

With WPForms, you can get instant emails about submitted forms. This lets you engage right away.

WPForms also offers several add-ons to enhance its impressive features. You can connect with tools like PayPal, AWeber, and MailChimp.

Key WPForms Features

• Works on all screens
• Offers multi-page forms
• Integrates with many popular add-ons, including Drop and Salesforce

Why You’ll Love WPForms

Contact forms look professional and can help build your email list. It also keeps your email address hidden from spammers.

You get instant notification emails whenever a visitor submits a form. Then, you can customize email subject lines for each response.

You can also contact many people based on how they answered, saving time.

6. Formidable Forms

Formidable Forms is a versatile drag-and-drop form builder with great performance options. This business WordPress plugin can help you create any form you need.

Uniquely, this WordPress plugin for business offers interactive calculation forms. For example, lenders could add mortgage calculators to their sites.

This functionality is part of why Formidable Forms is on our best WordPress plugins list.

You could get traffic from searches for your business type (e.g., mortgage refinancers). But, you could also reach those seeking information (e.g., how long it’ll take to repay mortgages). With answers, they could become customers.

Key Formidable Forms Features

• Variety of forms
• Customization
• Works with several payment methods
• Tons of integrations

Why You’ll Love Formidable Forms

Formidable Forms collects and analyzes data. You can view data as charts, tables, and graphs.

This data lets you choose how to optimize your email lists.

This WordPress plugin integrates with WooCommerce too.

Best WordPress Plugins for Customer Satisfaction

Happy customers are more likely to be loyal customers and tell their friends about your business. It’s essential to remember them after converting from leads to customers; if they feel forgotten, they might leave.

These WordPress business plugins each cover a different facet of the customer experience, but all of these are critical to user satisfaction. They show you want to listen and help them. Isn’t that what we all want as shoppers?

7. LiveChat

LiveChat lets you support visitors who want instant answers to questions and concerns.

Key LiveChat Features

• 200+ integrations
• Targeted messages, ticket forms, chat history
• Works with SMS, email, WhatsApp business
• Reports & analytics
• Encryption, visitor banning, compliance

Why You’ll Love LiveChat

LiveChat has tons of customization options. It also offers a mobile app and integrates with other tools you use.

Check out our roundup of the best live chat plugins and software for more live chat options!

8. WPML

WPML lets you build and run sites in different languages. People who speak other languages are more likely to buy if they know what they’re buying.

Additionally, WPML helps with multilingual SEO.

Having a multilingual site isn’t just for international companies. If your small business sells to customers in areas where languages other than English are commonly spoken, being multilingual can help you stand out.

Key WPML Features

• Over 40 languages and manual variants if desired
• Works with different languages and currencies
• Can translate many other plugins
• Multilingual SEO
• Works with most WordPress themes and plugins

Why You’ll Love WPML

WPML can help you reach new audiences and shows your company is inclusive. This can increase leads and trust in your company.

Best WordPress Plugins for Affiliate Marketing

Affiliate marketing is advertising for products in your usual content. You get a percentage when someone clicks on a link and buys something.

Affiliate marketers use anchor links in posts. They read like typical content rather than saying “buy now!” or similar.

9. ThirstyAffiliates

ThirstyAffiliates is another of the best WordPress plugins for affiliate marketing.

Over 440,000 WordPress sites use this WordPress plugin for their businesses. It has a low learning curve and could simplify your affiliate linking strategy.

Key ThirstyAffiliates Features

• Get imports from 3rd party APIs
• Tell ThirstyAffiliates what keywords to add links to
• Manage and view links across sites
• Chart, table, and email reports
• Uncloaks links to follow Amazon rules

Why You’ll Love ThirstyAffiliates

Thirsty Affiliates manages affiliate links, so you needn’t worry about changes affecting sales.

When a partner changes their link, you no longer have to update manually.

This saves you time and loads of revenue in lost sales.

10. Easy Affiliate

Easy Affiliate lets you create a self-hosted affiliate program.

It has a pre-styled affiliate dashboard, commissions tracking, custom links, and more.

Key Easy Affiliate Features

• Straightforward setup
• Customized affiliate dashboard
• Integrates with many payment options
• Admin panel with lots of reports and stats
• Affiliates can apply to work with you

Why You’ll Love Easy Affiliate

This WordPress plugin makes affiliate setup as simple as possible. Affiliate programs can boost profits by 30%!

Best WordPress Plugins for Email Marketing

Email marketing may be the easiest way to grow business, even in a social media world.

These WordPress business plugins are here to help make email marketing easier.

11. Constant Contact

We always recommend Constant Contact because it’s made for beginners.

Constant Contact lets you send targeted emails with their autoresponder. This helps build relationships while saving time.

Key Constant Contact Features

• Automated general and personalized email marketing
• Reports information about email campaign performance
• Segmentation features, integration, contact storage

Why You’ll Love Constant Contact

Constant Contact helps you follow anti-spam regulations. Additionally, they have award-winning customer support.

12. Drip

Drip simplifies the drip email process. It’s a simple but potent tool that packs a punch. Over 30,000 marketers have made over $2 billion in revenue using this plugin.

With Drip, you can fine-tune outreach using data from tags, custom fields, and events. You could also use intent marketing to identify prospects.

Key Drip Features

• Visual editing
• Design emails with an HTML builder
• Use welcome, abandoned cart, campaign, and other automated emails
  • Personalize emails based on customer information
• Test which campaign types work best, including A/B testing

Why You’ll Love Drip

People buy from businesses they trust. Drip helps companies build trust with patrons.

Drip’s tags, custom fields, and events let you personalize communications and build relationships.

Best WordPress Plugins for eCommerce

eCommerce is selling products and services online. Some who use eCommerce have brick-and-mortar stores, while others focus on online sales.

You know how exhausting sales can be if you’ve ever done something as simple as running a garage sale. This list of WordPress plugins for eCommerce is here to help you free up your time and bandwidth.

13. WooCommerce

When you use WooCommerce, you get a robust, customizable eCommerce program. You can make a storefront with a WooCommerce theme and manage orders and customers.

WooCommerce has nearly 300 extensions, including marketing, payment, and shipping options.

Key WooCommerce Features

• Straightforward store setup
• Secure and flexible payments
• Sell anything
• Hundreds of extensions to enhance store
• Multilingual and multi-currency capabilities

Why You’ll Love WooCommerce

With WooCommerce, you can add categories, tags, and attributes to help customers search. You can also show ratings and reviews on product pages to leverage social proof.

This WordPress tool works with popular providers. Plus, extensions can help you add lesser-known payment gateways. When you offer customers payment options, you remove barriers.

14. Easy Digital Downloads

Easy Digital Downloads is for the unique demands of selling digital products. Digital products are downloadable products like ebooks and files.

Key Easy Digital Downloads Features

• Customize shopping cart
• Maintain records for each customer
• Restrict file access to authorized customers
• Log and limit (or allow limitless) downloads
• Hundreds of extensions

Why You’ll Love Easy Digital Downloads

This plugin’s add-ons give you control over who can access virtual content.

Best WordPress Plugins for SEO

Search engine optimization (SEO) is all about creating content that will perform well in search engines. You need to find a balance between quality work and keyword usage to ensure search engines and customers can find you. That’s where SEO comes in.

15. All in One SEO (AIOSEO)

AIOSEO is the most comprehensive WordPress SEO toolkit. Over 3 million professionals use this plugin as a result.

Plus, it has an automated setup wizard to help you choose SEO settings for your business.

Key AIOSEO Features

• Link assistant
• Redirection manager
• Rich snippets schema
• SEO audit checklist
• TruSEO on-page analysis

Why You’ll Love AIOSEO

AIOSEO helps you write better titles, meta descriptions, alt tags, and more.

The best part is you can do this from the page you’re writing or editing. Enter your target keyword(s), get a score and suggestions, and update your piece.

16. Semrush

Semrush helps track competitors and keywords for which they’re ranking.

You can set up comparisons, conduct competitive analysis, and make 50 keyword lists.

Key Semrush Features

• 6 keyword research tools
• 3 on-page SEO tools
• 4 local SEO tools
• 3 rank tracking tools
• 5 link building tools
• 5 competitor SEO analysis tools

You can also find content, market research, advertising, and SMM and SERM tools on SEMRush.

Why You’ll Love Semrush

Semrush helps you use what’s working for competitors. Information about competitor marketing strategies can help you fight them.

Best WordPress Page Builder Plugins

Building a website can be costly and time-consuming. These WordPress plugins are here to help make the process a bit simpler.

17. Beaver Builder

Over 1 million sites use Beaver Builder. It can build pages, provide themes, and offer other possibilities.

Key Beaver Builder Features

• Frontend drag-and-drop builder
• Translation abilities
• Can build any type of site
• One license allows use on many sites
• SEO friendly

Why You’ll Love Beaver Builder

You can use Beaver Builder on all your sites with just one membership.

18. Elementor

Elementor has a drag-and-drop builder to create stunning pages.

It also comes with tons of tools and integrations to help grow your list. That includes opt-in forms, email providers, and other 3rd-party marketing tools.

Elementor is simple to set up and can help you create landing pages to increase sales.

Key Elementor Features

• Drag-and-drop, responsive design, live editing, widgets, theme builder
• Website kits and designer templates
• Custom CSS, motion effects, and various fonts and colors
• Creates nearly any site feature you need
• Settings, favorite widgets, dragging from desktop

Why You’ll Love Elementor

Elementor has many templates and a drag-and-drop builder to help save time.

If you decide it’s not right for you, Elementor offers a 30-day money-back guarantee.

Best WordPress Plugins for Image Optimization

Humans love images, so you need visuals on your site. For images to be effective, they need to be optimized. These are the best WordPress plugins for galleries and images.

19. Envira Gallery

While you can create image galleries without a plugin, those stick to the basics. Envira Gallery makes beautiful and responsive ones.

Further, Envira Gallery helps with albums, image popups, and more. You can also make your gallery SEO-friendly with deep linking and pagination.

Key Envira Gallery Features

• Design your gallery without struggling through deleting and replacing
• Templates customize your gallery
• Works on any relevant device
• Galleries aren’t exclusive to a post or page
• Tons of add-ons to make the gallery your own

Why You’ll Love Envira Gallery

Envira Gallery lets you create eye-catching galleries. It’s responsive, which is challenging for site imagery (let alone galleries!). The site also offers a blog and resources to help you take better photos.

20. EWWW Image Optimizer

EWWW Image Optimizer optimizes images as you upload them to WordPress. You can also optimize images you have already uploaded.

There are no speed or file size limits. Plus, it offers smart conversions. You always have the correct image format for what you need.

Key EWWW Image Optimizer Features

• Auto-compression, scaling, and WebP
• JS/CSS optimization
• SWIS performance
• US, EU, and SG CDN
• 200 GB bandwidth

Why You’ll Love EWWW Image Optimizer

Everything is automatic. Compression, scaling, and other image changes don’t need manual intervention. You can optimize using tools on your server, too.

Best WordPress Plugins for Site Optimization

Site speed and optimization make sites quicker, something both search engines and visitors like. The longer a visitor waits for something to load, the more likely they are to exit the page sooner.

21. StackPath

StackPath Content Delivery Network (CDN) makes images and other site content load faster. It also keeps your site secure. A CDN is a group of servers storing and caching content in different locations. Using a CDN connects visitors to the server closest to them.

This plugin offers security, scalability, and real-time control.

Key StackPath Features

• Optimizes different features on your site
• Set policies and automate what you want
• Avoid bottlenecks using their edge platform
• Create workflows you don’t have to deploy or manage
• They run your SSL, so you don’t have to

Why You’ll Love StackPath

StackPath helps with site speed, reduces bandwidth, adds security, and increases uptime. You also get protection from DDoS attacks that can cause your site to go down.

22. WP Rocket

WP Rocket is proud to call itself the “most powerful web performance plugin in the world.” It makes Google and visitors happy because of its ultra-fast load times. When you activate WP Rocket, it gets to work.

Key WP Rocket Features

• Stores resources visitors frequently access on their devices
• Plugin works immediately
• Works with tons of themes and plugins
• Stores run smoothly while protecting sensitive information
• Caches your site to speed up loading

Why You’ll Love WP Rocket

WP Rocket begins to speed up your site as soon as it’s added. This WordPress plugin aims to please visitors and search engines.

Best WordPress Plugins for Security

Security matters to visitors and search engines. Google Chrome marks websites without an SSL as “not secure.” This can lower customer trust and visits, hurting your rankings.

Secure sites protect your company’s and customers’ data. These WordPress business plugins make this job as easy as possible.

23. Sucuri Firewall

If you don’t have a firewall, get one. Sucuri Firewall offers a plugin complementing Sucuri services, integrating them into your site.

Key Sucuri Firewall Features

• Protection from hacks and malware
• Constant monitoring
• Blocks DDoS Attacks
• Virtual patching
• Protected pages with CAPTCHAs and similar

Why You’ll Love Sucuri Firewall

Sucuri blocks attacks before they reach your server. It checks for malware, malicious JavaScript, and other suspicious factors every 3 hours.

You can also make sure your site isn’t blacklisted.

24. Really Simple SSL

Really Simple SSL is a straightforward tool to get SSL in one click.

This plugin detects settings and configures your site to run over HTTPS. Search engines prefer HTTPS over HTTP.

Key Really Simple SSL Features

• Free Let’s Encrypt certificate
• Continuous scanning and updating
• Multisite compatibility
• SSL with 1 click
• Replaces HTTP URLs with HTTPS

Why You’ll Love Really Simple SSL

This plugin can save you hours of work enabling SSL.

Best WordPress Plugins for Memberships & LMS

If you want to limit who can access your site or teach classes to select people, you need a WordPress plugin.

Membership access means certain people can see your content.

A learning management system (LMS) lets you teach classes to enrolled learners. They let you upload videos, accept work, and perform other classroom tasks.

25. MemberPress

MemberPress is an all-in-one membership plugin for WordPress. It allows unlimited memberships and customized pricing, who can join, and trials.

Key MemberPress Features

• Set membership end dates
• Rules to protect posts, pages, images, and videos
• LMS features
• Payment gateways
• Community features

Why You’ll Love MemberPress

MemberPress lets you add group members, control upgrades, and create dynamic pricing pages. It also sends reminder emails, making it simple to advertise holiday or flash sales.

You also control your coupons.

26. LearnDash

LearnDash is an award-winning learning management system (LMS). Universities, consultants, and all types of trainers use this program.

Key LearnDash Features

• Distraction-free setup for learners
• Drag-and-drop builder
• Dynamic course content delivery
• Notifications, grades, and leaderboards for students
• Marketing and sales functions

Why You’ll Love LearnDash

LearnDash works with most WordPress themes and protects content.

Best WordPress Plugins for Internal Streamlining

Whether your team shares an office or works from home, collaborating could always be more manageable. These WordPress business plugins aim to do just that.

27. Jetpack

Jetpack helps with security by offering real-time backups, malware scanning, and spam blocking.

It also optimizes for speed with its WordPress content delivery network (CDN).

Plus, Jetpack can work as a CRM to manage contacts and leads. This includes social media posting for better engagement.

Key Jetpack Features

• Backups, threat scanning, spam filtering

• Site search, SEO, video functions

• CRM to improve relationships

Why You’ll Love Jetpack

Jetpack lets you use a single tool to manage your site. It doesn’t specialize in any niche.

28. MonsterInsights

With the MonsterInsights plugin for WordPress, you can set up analytics in just a few clicks and see at a glance how your website is performing.

This plugin allows you to understand complicated analytics like traffic sources and audience behavior easily, so you know what’s working and where you’re wasting your time. With that information readily available, you can create a data-driven strategy to grow your business.

MonsterInsights also offers eCommerce tracking to get the data you need on your WooCommerce or Easy Digital Download store.

Key MonsterInsights Features

• Quick and easy setup
• eCommerce tracking to keep tabs on your company’s health
• Real-time stats
• Google Analytics dashboard

Why You’ll Love MonsterInsights

Website analytics are vital to the growth of your business, and with MonsterInsights, you have real-time access to the data you need.

No matter what you sell, MonsterInsights shows you the most important eCommerce metrics like total revenue, conversion rate, top products, and top referral sources. In a single report.

Looking to engage with your customers or attract new ones? MonsterInsights has you covered.

You can see exactly which content gets the most visits, has the most time spent on site, and that has the best bounce rate. This helps you analyze and optimize for better engagement.

Beyond the Best WordPress Plugins

These have been the best WordPress plugins and tools you can start testing this year.

If you found this helpful, you might also want to check out the following resources:

• 35 Best Signup Form Examples for Higher Conversions
• Mobile Popup Best Practices to Increase Sales
• Benefits of Email Marketing: Why (& How) to Grow Your List

These articles describe attracting leads, raising conversions, and bringing in revenue.